The Ins & Outs - Listserv / Newsgroup Posting

This type of promotion is an indirect means of keeping your company's name in the public eye. It lends creditability to you and your company as you speak on the subject matter at hand. In some but, very few instances, you can promote your product or service. The key here is to find conversation threads that relate to your company's offerings and you simply contribute as an expert.

In some instances, by being a consistent & valuable contributer, you can become the moderator of the listserv and/or newsgroup which will even further increase your creditability.