Black Website Uprising!!! If You Don’t Know, Now You Know!
“Don’t call it a comeback, we’ve been here for years!” For those of you who are older hip-hop aficionados, that line might sound familiar but, it’s also applicable to the websites that cater to the online African-American community. Granted, the online Hispanic-American community has moved ahead of us and are now the fastest growing online demographic but, the number of top websites that are created to serve blacks online has grown exponentially.
This is a call-to-arms for all of us to get involved and push attention towards this community. There are various industries out there from technology to financial services that could greatly benefit from the substantial purchasing power of the African-American community and the online segment of this community is more affluent and therefore even more attractive. The problem here is that no marketing campaign should begin without research and the fact that there is no ample research to pull from could speak volumes as to why these industries are not targeting the online African-American community.
Qualitatively, there is some stuff out there. For example, we know that blacks are more likely to register on websites and give out contact and demographic information. We know that this group is more interested in career advancement, professional development, education, family & relationships, entertainment, health care, news and travel information than the general population. What we don’t know is the intriguing quantitative data that drives marketing campaigns such as, the % of black users who visit black websites over mainstream sites and how many black sites are visited on a regular basis. The point is that we’re lacking the strong numbers that necessitates organizations take action.
By having the hard data to back up what seems to be obvious to many of us, it would force major corporations to take notice. If not from the standpoint that the online African-American community should be marketed to, then from the stance that they must be marketed to.
We’re ready to get off the soapbox and get into the trenches. Throughout this year, Unorthodoks Marketing will partner with organizations and take the lead on various projects, all aimed at gaining more and more insight into the online African-American community. We will then take this newly found info and disseminate it with the goal of bringing attention and focus to the community. Contact us, join us and let’s get our collective hands dirty…together!
This is a call-to-arms for all of us to get involved and push attention towards this community. There are various industries out there from technology to financial services that could greatly benefit from the substantial purchasing power of the African-American community and the online segment of this community is more affluent and therefore even more attractive. The problem here is that no marketing campaign should begin without research and the fact that there is no ample research to pull from could speak volumes as to why these industries are not targeting the online African-American community.
Qualitatively, there is some stuff out there. For example, we know that blacks are more likely to register on websites and give out contact and demographic information. We know that this group is more interested in career advancement, professional development, education, family & relationships, entertainment, health care, news and travel information than the general population. What we don’t know is the intriguing quantitative data that drives marketing campaigns such as, the % of black users who visit black websites over mainstream sites and how many black sites are visited on a regular basis. The point is that we’re lacking the strong numbers that necessitates organizations take action.
By having the hard data to back up what seems to be obvious to many of us, it would force major corporations to take notice. If not from the standpoint that the online African-American community should be marketed to, then from the stance that they must be marketed to.
We’re ready to get off the soapbox and get into the trenches. Throughout this year, Unorthodoks Marketing will partner with organizations and take the lead on various projects, all aimed at gaining more and more insight into the online African-American community. We will then take this newly found info and disseminate it with the goal of bringing attention and focus to the community. Contact us, join us and let’s get our collective hands dirty…together!
posted by Daze at 2:27 AM
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