The Ins & Outs - Blogs

A blog (short for weblog) is a journal that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or reflect the purpose of the Web site that hosts the blog. Topics can be on any and every topic and sometimes links to other sites the author favors. The essential characteristics of the blog are its journal form, typically a new entry each day, and its informal style.

The thinking here is that by publishing a blog either in lieu of or in tandem with a regularly released ezine, is ideal for having new fresh content that your visitors will repeatedly return to view. Blogs help branding, branding help traffic, traffic helps sales!