The Ins & Outs - Web Design From A Marketing Standpoint

The idea of design websites from a marketing standpoint is a concept that we have embraced here. The basic notion behind it is people want a return from a website that generally fall into one of two categories: traffic or sales

The thinking here is that designing a website that is conducive to building traffic and/or building sales will go a long way in accomplishing those goals. Issues like layout of links in importance (most important links should be at the left or top of the row), call to action items ("click here", "subscribe now", etc.), easy of navigation (important pages/info are prominently displayed on the homepage or able to be reached in minimal clicks) all must be taken into account when deciding on a look of your website.

New Direction

With The Unorthodoks Approach, we want to be sure that we have a healthy balance of bringing light to the online African-American community, as well as, simply talking about the ins and outs of Internet marketing as a whole.

We are an Internet marketing and Web design company first and foremost. We simply have decided to cater to those who want to reach the online African-American community.

While there are different nuances and methods for reaching this demographic, there are some basic traits of Internet marketing that will hold true for any target market and we will start a new bi-weekly posting that will highlight those techniques.

We will continue to periodically post our longer write-ups regarding marketing to the online African-American community.